Landscape Design: Understanding It’s Importance in Society

Protecting our environmental futures

Interior design is a discipline that we all know about. Many people hire the services of an interior designer to create the best possible layout and design for their home. Business owners also hire designers to set up their premises and offices in order to make the best use of the space available, while offering a pleasant customer and employee environment. But, it is a common tendency to focus solely on the inside of a building.

But what about the exterior and outdoor areas? They also have an element of importance, especially since it is generally the first thing one will see. This is where landscape design comes into the picture. Landscape design is essentially a field where designers create plans in an attempt to modify or arrange outdoor features. The aim is to improve their aesthetic appeal while also enhancing the value of the area.

Organic Landscape Design. Image credit: Pinterest
Organic Landscape Design. Image credit: Pinterest

Landscape design integrates various elements to achieve outdoor spaces that are both beautiful and functional, while making the best use of the space available. In every job landscape designers try to come up with innovative and customized solutions as tailoring these according to the client’s preferences and needs is very important. Often those who decide to do the job on their own, without having the necessary expertise, end up committing costly mistakes. This, along with any unnecessary confusion and problems can easily be bested if a landscape designer is hired from the very start.

It is important to point out that a proper landscape design not only helps to improve the enjoyment and aesthetic appeal of the particular space, be it a public one, or a private garden or yard, but it also increases the value of that place. For instance, a well-designed outdoor space does not only look incredible, but a beautiful garden also increases the value of the house. So it is evident that outdoor spaces that have been thoughtfully developed will offer various advantages.

A landscape designer could come up with ideas to use the space more wisely, or to utilise a part of the area for a specific use, and chances are you may never even have thought about such ideas or potential. According to various studies, it has been concluded that outdoor spaces that have been designer professionally by a landscape designer, can increase the value of the house or property by up to twenty percent.

Beautiful Landscaped Garden. Image credit: HGTV
Beautiful Landscaped Garden. Image credit: HGTV

Thus hiring a professional landscape designer can indeed be viewed as a form of investment. From creating exciting and functional outdoor spaces for entertainment, or to use as a play area for little children, or simply to have a peaceful haven where you can relax, a landscape designer can surely help you attain what you have always wanted from your outdoor space.

This will be done by taking into account your preferences, as well as your budget. The designer will start off with a site analysis, and then discuss these factors with the client, so as to come up with a practical plan for your outdoor space. The aim of a landscape designer is to create a customized design that is best suited for the client’s needs, any specific preferences, as well as the particular lifestyle or requirements. The landscape designer will be taking into consideration all of this, while providing that unique artistic touch.

Once the client agrees with the designer’s plan and the site-specific solutions that he/she recommends, the work can then commence. Generally landscape design services will include agreeing on the most suitable plants and trees for that outdoor area. The landscape designer will advise on these important choices according to the amount of sunlight your outdoor area gets, the weather conditions, and the amount of care and maintenance you are willing and able to provide. Professional landscape designers have a lot of experience in different kinds of plants and trees so you may rest assured that they will help you choose the best types for your garden or patio.

With the designer’s guidance you will be able to choose the most suitable design elements and materials for the site, apart from the plants. By providing a clear course of action and a plan, you will know exactly what you will be getting, apart from avoiding any costly mistakes that would result out of lack of planning. Professional landscape designers will help to ensure both the immediate as well as the ongoing success of your outdoor project.

Which Constellations Can Be Seen Along The Ecliptic?

Starting in the constellation Aries, the Sun passes through 12 constellations as it moves along the ecliptic, which is the plane of its orbit around the galactic centre. However, while western astrologers recognize only 12 constellations, or signs in the zodiac, the Sun actually passes through 13 constellations, with Ophiuchus being the 13th.

We need not go into the reasons why astrologers do not count Ophiuchus as part of the zodiac; suffice to say that in astrology, the ecliptic is divided into twelve 30-degree segments, with a constellation assigned to each segment. See the image below for details on how the segments and constellations are arranged.

Image credit:
Image credit:

Starting at the First Point of Aries, also known as the Vernal Equinox (which is really in Pisces), the Sun passes through the constellation of the zodiac in this order: Aries, Taurus, Gemini, Cancer, Leo, Virgo, Libra, Scorpio, [Ophiuchus], Sagittarius, Capricorn, Aquarius and Pisces.

However, from an astronomical point of view, the division of the ecliptic does not agree with the dates (and number of days) the Sun actually spends in each constellation. See the table below for details of the differences between astrological and astronomical data.


An overview of the zodiac constellations

Astrology aside, let’s take a closer look at the constellations on the ecliptic, and in the order in which the Sun passes through them:

Aries: Quick Facts

  • Location: Northern hemisphere between latitudes +90° and -60°, taking up an area of 441 square degrees, making it the 39th biggest constellation.
  • Neighbouring constellations: Cetus, Perseus, Pisces, Taurus, and Triangulum.
  • Best seen: Autumn; during November, at about 9 PM local time.
  • Notable objects: Aries has no Messier objects, but it does contain several notable deep sky objects, such as the unbarred spiral galaxy NGC 772, and NGC 1156, an irregular dwarf galaxy.
  • Brightest star: Hamal – α Arietis (Alpha Arietis), a K-class variable orange giant whose apparent magnitude varies between 1.98 and 2.04. Hamal is located about 66 light years away.
  • Planets: 7 stars with 10 planets between them.
  • Meteor showers: May Arietids, Autumn Arietids, Delta Arietids, Epsilon Arietids, Daytime-Arietids, and Aries-Triangulids.

Taurus: Quick Facts

  • Location: Northern hemisphere between latitudes +90° and -65°, where it takes up 797 square degrees, making it the 17th biggest constellation.
  • Neighbouring constellations: Aries, Auriga, Cetus, Eridanus, Gemini, Orion and Perseus.
  • Best seen: Autumn; during December, at about 9 PM local time.
  • Notable objects: Taurus contains two famous Messier objects; M1, the Crab Nebula, and M45, the well known Pleiades star cluster.
  • Brightest star: Aldebaran – α Tauri (Alpha Tauri), a variable orange giant star that is at least 44.2 times as big and 425 times as bright as the Sun. Aldebaran is located about 65 light years away.
  • Planets: 10 stars with 12 planets between them.
  • Meteor showers: Taurids and the Beta Taurids. The Taurids peak in November, while the Beta Taurids peak in June and July.

Gemini: Quick Facts

  • Location: Northern hemisphere between latitudes +90° and -60°, where it takes up an area of 514 square degrees, making it the 39th biggest constellation.
  • Neighbouring constellations: Auriga, Cancer, Canis Minor, Lynx, Monoceros, Orion and Taurus.
  • Best seen: Winter; during January, at about 9 PM local time.
  • Notable objects: One Messier object, M35, a famous star cluster.
  • Brightest star: Pollux – β Geminorum (Beta Geminorum) is also the 17th brightest star in the entire sky, with an apparent visual magnitude of 1.14 from a distance of about 34 light years away. Pollux is a fully evolved class K0 III orange giant that is twice as massive, as nine times as big as the Sun.
  • Planets: 9 stars with one planet each.
  • Meteor showers: Geminids, and the Rho Geminids. The Geminids are almost always very bright, and peak around December 13-14.

Cancer: Quick Facts

  • Location: Northern hemisphere between latitudes +90° and -60°, where it takes up an area of 506 square degrees, making it the 31st biggest constellation.
  • Neighbouring constellations: Canis Minor, Gemini, Hydra, Leo, Leo Minor, and Lynx.
  • Best seen: Winter; during February, at about 9 PM local time.
  • Notable objects: two Messier objects, M44, the Beehive Cluster and M67, a large open star cluster.
  • Brightest star: Al Tarf – β Cancri (Beta Cancri) is a 3.5 magnitude binary system that consists of a K-class orange giant, and a dim, 14th magnitude companion located about 29 seconds of arc away. The system is located about 290 light years away from earth.
  • Planets: 8 stars with 12 planets between them.
  • Meteor showers: The Delta Cancrids is the only meteor shower associated with Cancer.

Leo: Quick Facts

  • Location: Northern hemisphere, between latitudes +90° and -65°, where it takes up an area of 947 square degrees, making it the 12th biggest constellation.
  • Neighbouring constellations: Cancer, Coma Berenices, Crater, Hydra, Leo Minor, Lynx, Sextans, Ursa Major, and Virgo.
  • Best seen: Winter; during March, at about 9 PM local time.
  • Notable objects: 5 Messier objects: M65, M66, M95, M96, and M104. All are visible with amateur equipment.
  • Brightest star: Regulus – α Leonis (Alpha Leonis) is a multiple star system that consists of two pairs of star that orbit another pair. The systems’ combined apparent visual magnitude of 1.35 also makes this system the 22nd brightest star in the entire sky. This system is located about 77 light years away.
  • Planets: 15 stars with 18 planets between them.  
  • Meteor showers: The Leonids is generally a very productive shower that peaks during the night of 17/18 November. A second shower associated with Leo, the January Leonids, is regarded as a minor shower that peaks in the first week of January.

Virgo: Quick Facts

  • Location: Southern hemisphere, between latitudes +80° and -80°, where it takes up an area of 1 294 square degrees, making it the 2nd biggest constellation, after Hydra.
  • Neighbouring constellations: Boötes, Coma Berenices, Corvus, Crater, Hydra, Leo, Libra and Serpens Caput.
  • Best seen: Spring; during April, at about 9 PM local time.
  • Notable objects: 11 Messier objects: Messier 49 (M49, NGC 4472), Messier 58 (M58, NGC 4579), Messier 59 (M59, NGC 4621), Messier 60 (M60, NGC 4649), Messier 61 (M61, NGC 4303), Messier 84 (M84, NGC 4374), Messier 86 (M86, NGC 4406), Messier 87 (M87, NGC 4486), Messier 89 (M89, NGC 4552), Messier 90 (M90, NGC 4569) and Messier 104 (M104, NGC 4594, Sombrero Galaxy). All are visible with amateur equipment.
  • Brightest star: Spica – α Virginis (Alpha Virginis) is a 1.04 magnitude binary star, and the 15th brightest star in the entire sky. What makes this system different from other binary stars is the fact that the component stars do not eclipse each other. Instead, they both rotate about a common centre of mass, but so closely that their mutual gravitational effect is distorting both stars, producing measurable variations in their respective luminosities.
  • Planets: 26 stars with 33 planets between them.    
  • Meteor showers: The Virginids, and the Mu Virginids. Both showers are included in the very complex Virginids Complex of meteor showers that stretches over several months.

Libra: Quick Facts

  • Location: Southern hemisphere, between latitudes +65° and -90°, where it takes up an area of 538 square degrees, making it the 29th biggest constellation.
  • Neighbouring constellations: Centaurus, Hydra, Lupus, Ophiuchus, Scorpius, Serpens Caput, and Virgo.
  • Best seen: Spring; during May, at about 9 PM local time.
  • Notable objects: Libra does not contain any Messier objects, or any other noteworthy objects. The only object of any interest is HD 140283, commonly known as Methuselah, which with an age of about 14 billion years, is the oldest known star in the observable universe.
  • Brightest star: Zubeneschamali – β Librae (Beta Librae) is a magnitude 2.61 blue-white dwarf located about 185 light years away. The star’s rotational velocity is around 250 km/sec at its equator, which is close to the speed at which it would break apart under its own centrifugal forces. This star is about 5 times as big, and at least 130 times as bright as the Sun.
  • Planets: 3 stars with 7 planets between them.
  • Meteor showers: May Librids.

Scorpio (Scorpius): Quick Facts

  • Location: Southern hemisphere, between latitudes +40° and -90°, where it takes up an area of 497 square degrees, making the 33rd biggest constellation.
  • Neighbouring constellations: Ara, Corona Australis, Libra, Lupus, Norma, Ophiuchus and Sagittarius.
  • Best seen: Spring; during June, at about 9 PM local time.
  • Notable objects: 4 Messier objects: Messier 4 (M4, NGC 6121), Messier 6 (M6, NGC 6405, Butterfly Cluster), Messier 7 (M7, NGC 6475, Ptolemy Cluster) and Messier 80 (NGC 6093).
  • Brightest star: Antares – α Scorpii (Alpha Scorpii) is a magnitude 0.96 red super giant, and the most evolved member of the Scorpius-Centaurus Association, the closest OB stellar association to the solar system. Antares is a spectacular star on all counts; it is about 15-18 times a massive as the Sun, and at least 10 000 times as bright, and 883 times as big as the Sun.
  • Planets: 27 stars with 34 planets between them.
  • Meteor showers: Alpha Scorpiids, and the Omega Scorpiids.

Ophiuchus: Quick Facts

  • Location: Southern hemisphere, between latitudes +80° and -80°, where it takes up an area of 948 square degrees, making it the 11th biggest constellation.
  • Neighbouring constellations: Aquila, Hercules, Libra, Sagittarius, Scorpius, and Serpens.
  • Best seen: Summer; during July, at about 9 PM local time.
  • Notable objects: 7 Messier objects: Messier 9 (M9, NGC 6333), Messier 10 (M10, NGC 6254), Messier 12 (M12, NGC 6218), Messier 14 (M14, NGC 6402), Messier 19 (M19, NGC 6273), Messier 62 (M62, NGC 6266) and Messier 107 (M107, NGC 6171). The constellation is also home to some famous nebulae, among which are the Twin Jet Nebula, Little Ghost Nebula, dark nebulae Barnard 68, Pipe Nebula, Snake Nebula, and the Dark Horse Nebula. All Messier objects in the constellation are visible with amateur equipment.
  • Brightest star: Rasalhague – α Ophiuchi (Alpha Ophiuchi) is a combined magnitude 2.07 binary system, in which the primary star is a class K5-7V white giant star that is about 2.4 times as massive as the Sun. The system has an orbital period of only 8.62 years.
  • Planets: 17 stars with 19 planets between them. 
  • Meteor showers: Ophiuchids, the Northern May Ophiuchids, the Southern May Ophiuchids and the Theta Ophiuchids.

Sagittarius: Quick Facts

  • Location: Southern hemisphere, between latitudes +55° and -90°, where it takes up an area of 867 square degrees, making it the 15th biggest constellation.
  • Neighbouring constellations: Aquila, Capricornus, Corona Australis, Indus, Microscopium, Ophiuchus, Scutum, Scorpius, Serpens Cauda and Telescopium.
  • Best seen: Summer; during July, at about 9 PM local time.
  • Notable objects: 15 Messier objects: Messier 8 (M8, NGC 6523, Lagoon Nebula), Messier 17 (M17, NGC 6618 Omega, Swan, Horseshoe or Lobster Nebula), Messier 18 (M18, NGC 6613), Messier 20 (M20, NGC 6514, Trifid Nebula), Messier 21 (M21, NGC 6531), Messier 22 (M22, NGC 6656, Sagittarius Cluster), Messier 23 (M23, NGC 6494), Messier 24 (M24, NGC 6603, Sagittarius Star Cloud), Messier 25 (M25, IC 4725), Messier 28 (M28, NGC 6626), Messier 54 (M54, NGC 6715), Messier 55 (M55, NGC 6809), Messier 69 (M69, NGC 6637), Messier 70 (M70, NGC 6681), and Messier 75 (M75, NGC 6864). The constellation also contains the rotational centre of the Milky Way galaxy. While all Messier objects in the constellation are visible with amateur equipment, the galactic centre is not.
  • Brightest star: Kaus Australis – ε Sagittarii (Epsilon Sagittarii) is a magnitude 1.79 binary system in which the primary star, Kaus Australis, is a class-B blue giant that is at least 375 times as bright as the Sun. The system is about 143 light years away.
  • Planets: 25 stars with 26 planets between them.    
  • Meteor showers: No meteor showers are associated with the constellation.

Capricorn (Capricornus): Quick Facts

  • Location: Southern hemisphere, between latitudes +60° and -90°, where it takes up an area of 414 square degrees, making the 40th biggest constellation.
  • Neighbouring constellations: Aquarius, Aquila, Microscopium, Piscis Austrinus, and Sagittarius.
  • Best seen: Summer; during August, at about 9 PM local time.
  • Notable objects: 1 Messier object; M30 (NGC 7099), a large globular cluster that is best seen from the southern hemisphere.
  • Brightest star: Deneb Algedi – δ Capricorni (Delta Capricorni) is a 2.85 magnitude four-star system that consists of two pairs of stars orbiting each other. The brightest star in the system, Delta Capricorni, is about 8.5 times as bright as the Sun. It is also very close to the ecliptic, meaning that it can be occulted by the Moon, and very rarely by the planets. The system is about 40 light years away.
  • Planets: 5 planets with 9 planets between them.      
  • Meteor showers: Alpha Capricornids, Chi Capricornids, Sigma Capricornids, t Tau Capricornids, and the Capricorniden-Sagittarids.

Aquarius: Quick Facts

  • Location: Southern hemisphere, between latitudes +65° and -90°, where it takes up an area of 980 square degrees, making it the 10th biggest constellation.
  • Neighbouring constellations: Aquila, Capricornus, Cetus, Delphinus, Equuleus, Pegasus, Pisces, Piscis Austrinus, and Sculptor.
  • Best seen: Summer; during September, at about 9 PM local time.
  • Notable objects: 3 Messier objects: M2 (NGC 7089), M72 (NGC 6981), and M73 (NGC 6994)
  • Brightest star: Sadalsuud – β Aquarii (Beta Aquarii) is a rare yellow super giant star with an apparent magnitude of 2.91, located about 610 light years away. It is also six times as massive and at least 2 200 times as bright as the Sun, which means that its luminosity makes it difficult to spot all of its suspected companion stars.
  • Planets: 14 stars with 19 planets between them.      
  • Meteor showers: March Aquariids, Eta Aquariids, Delta Aquariids, and Iota Aquariids, none of which is particularly spectacular.

Pisces: Quick Facts

  • Location: Northern hemisphere, between latitudes +90° and -65°, where it takes up an area of 889 square degrees, making it the 14th biggest constellation.
  • Neighbouring constellations: Andromeda, Aquarius, Aries, Cetus, Pegasus, and Triangulum.
  • Best seen: Autumn; during October, at about 9 PM local time.
  • Notable objects: 1 Messier object, M74, a spiral galaxy that is visible with amateur equipment.
  • Brightest star: Kullat Nunu – η Piscium (Eta Piscium), is a 3.26 magnitude yellow giant star that is 316 times brighter, 26 times bigger, and 3.5 – 4 times more massive than the Sun. The star is about 295 light years away, and has a very dim companion orbiting it at a distance of about one second of arc.
  • Planets: 39 stars with 41 planets between them.     

Meteor showers: The Piscids, which has been known to produce relatively large numbers of meteors at its maximum.

Where to locate Ophiuchus

The best time to observe Ophiuchus is during summer form the Northern Hemisphere or winter from the Southern Hemisphere.

From the Northern Hemisphere, the constellation can be seen high in the southern sky at nightfall and early evening during late July and early August. During Autumn evenings, it can be observed in the southwesterly skies.

Ophiuchus is joined in legend and in the sky to the constellation of the Serpent, which the name originates from two Greek words meaning serpent and holding.

If you have a very dark sky, you should be able to observe this constellation with a high quality telescope and see that actually looks similar what it’s supposed to be: a large man holding a snake!

Choosing The Best Luxury Refurbishments For Your Bathroom

If pampering yourself and scheduling a trip to the day spa are among your favorite activities, you can bring them into your home – thanks to modern luxury home refurbishment trends. For many people, this is a cost-effective investment and one of the best things they can do as a treat. After all, a little indulgence from time to time can be great for everyone in the family – not only yourself.

Thanks to some of the country’s top luxury refurbishment contractors, you can reinvent your home’s bathroom and make each day a luxurious and fabulous experience!

The Need For Luxury Bathroom Refurbishments

The truth is, life can be so hectic and stressful at times. When we come home, we simply need an area to retire for a while and let go of all the stresses and melt away the strains. That is how a luxury refurbishment can make your bathroom a true retreat for you – and reinvent your outdated bathroom area in a better way.

For example, making the shower bigger and more invigorating is a growing trend. Many people want to get rid of the tub altogether, especially if their bathroom space is limited. Using more glass and hinged doors instead of sliders can be a great improvement. The main point of these premium luxury refurbishments is the feeling of something special and more luxurious when entering the shower.

On the other hand, many people opt to convert the entire bathroom area and make the shower dominate the space by ripping out the shower walls entirely. However, ventilation may be the key issue here – and powerful remote fans can also play a major part in your refurbishment considerations.

Contemporary Bathrooms as a Part of a Luxury Refurbishment

Nowadays, contemporary bathrooms are of utmost importance. Simply put, they resemble an extra room in your house and a wonderful treat for every member of the family. Also, extra rooms in your home can be turned to bathrooms and such retreat areas – including the premium luxury refurbishments that add the modern and sleek design.

The main point of this is that the bathroom as an area needs to get bigger – as our homes get bigger. No one wants to feel stuck inside a bathroom anymore – and thanks to advanced technology, luxury refurbishments are essential for the comfortable feelings inside your own home.

The Benefits of Refurbishing Over Rebuilding

When we look at the benefits of residential refurbishment, we can clearly see that this is a better choice than rebuilding the entire bathroom or any reconstruction in general. That being said, luxury refurbishments come at lower costs – simply because of the demolition costs included in rebuilding which can skyrocket especially if the area needs serious changes.

Aside from that, refurbishing is a process that drastically reduces the time span of a project. Opposed to the lengthy demolition process, refurbishing involves a lot less time and effort – and focuses on the luxury finishes rather than rearranging the space and the walls, floor or furniture inside it.

Overall, refurbishing can be the best choice for you if you want to increase the value of your home. Having a luxury bathroom with spa or a tub can definitely increase the price tag of a property and adds value to a building. Anything from changing the floor layout to adding a skylight or new doors increases the worth of a home – and this can be a great way to add value both in a monetary and non-monetary way.

Why Choose a Refurbishment Company?

In the end, it is clear that although interior refurbishment in London is a huge investment, it is something that is definitely worth persisting with. They directly affect your well being, increase the value of your home and let you relax and enjoy in the comfort of your property. On the other hand, if you are interested to sell or lease the building, they can raise the price tag and improve its ambience.

There are many types of luxury refurbishments nowadays – not only for your bathroom, but every room in detail. Choosing them means improving your life and feeling better in the space you love most – your home.

Is there such a thing as cheap, affordable SEO?

Understanding the importance of quality over quantity when link building

As a search engine marketer, having been involved in the internet industry for over 20 years, I’ve seen a great deal change in this business. Having started life as a website designer and front-end developer, creative styles have evolved, development languages have moved on, devices have increased in power and capability, search engines have come and gone but one thing has always remained a constant issue – organic search ranks.

Back in the day, the search sphere was shared by a number of platforms and various folks used different options dependent on their personal preference. Yahoo, Metacrawler, Excite, Alta Vista, Lycos, MSN and AOL to name a few. Oh how times have changed.

Today, the search world is pretty much dominated by one giant of the internet in the form of Google, which enjoys over 85% of market share. Back in the 90’s, the SEO game was about ranking on sites across the board and ironically, it was a great deal easier to get ahead of the game back then. Just a few tweaks here or there, some keywords stuffed in appropriate places and hey presto, your site was rocking the search world. Not so anymore!

Nowadays, Google requires a great deal more than some keyword stuffing, invisible anchors and text boldening to make your mark. Yet I find it incredible that there are still website owners out there who believe that the search engines rank sites in the same way back then today. I’ve lost count how many times I’ve received enquiries from prospective clients saying that they need their site looked at as their ranks dropped. They had added all the meta tags, jammed them full of keywords, placed a ton of references to search phrases in their website verbiage and hired an SEO or two over the past couple of years to build them a ton of directory links for a few bucks. Seriously, do these people not ever read the free and informative information that’s out there on the web? Five minutes work will tell them just how foolish they’re being.

It still baffles me that business owners think this is the way that SEO is performed and that the search engines, built on highly sophisticated artificial intelligence that receives multiple software updates, has never moved on or improved its algorithmic framework. It’s the technology sector for Pete’s sake, of course it will have evolved!

Yet time and again, I receive emails from business owners who state that they need the help of an SEO to get their ranks back but can’t afford to spend much. It’s like the famous saying Einstein penned: “the definition of insanity is doing the same thing again and again, yet expecting different results”. Yet this insanity goes on in worrying abundance!

The fact is, SEO is about quality and authority and you do not get that from building a house of cards amassed from low quality spammy links, directories and blog comments. The only type of affordable SEO is the kind that works – period. The kind of SEO that works is devised by knowledgeable search marketers who takes the time necessary to fully analyse every aspect of your website from the ground up. The source code, the markup, the content quality, the link and social signals, citations, domain and page authority… in fact, a whole array of factors that highly influence your website’s appeal to Google’s very stringent ranking algorithms. Not just how many millions of links you can acquire in the fastest time.

So is there such as thing as cheap affordable SEO? Yes. Is there such a thing as cheap SEO that works. Absolutely not. Sadly, there are still many misinformed or ill-judged business people left in the world who are willing to risk the very long term future of their businesses in favour of a quick and cheap option instead of realising what the real meaning of affordable search marketing really is.

Gamble with your business and expect to get burned. I say good luck to these people but I seriously doubt they’ll get any if that’s where they’re headed.

The Biggest Digital Marketing Mistakes To Be Avoided In 2015/16

As you may be aware, the digital marketing world keeps changing every year – with all the new trends, developments and rumors, optimizing your digital marketing plans can be a tough job to handle. Apart from the many great practices you have read about and can’t wait to try in your digital marketing setup, there are also many mistakes you should avoid.

So, let’s start listing the biggest digital marketing mistakes you must avoid this year:

Mistake #1 – Poor Planning

Planning is a key of every digital marketing campaign in Kent, and the absence of a cohesive digital strategy always results with waste of time, money and energy, without the need of mentioning the loss of opportunity. That is why effective digital marketing in Kent always shares these common planning principles:

  • understanding the marketplace
  • performing a SWOT analysis
  • defining your digital marketing objectives
  • having a budget

Mistake #2 – Unrealistic Expectations

One of the worst things you can experience when doing digital marketing in Kent or elsewhere, is meet the dead-end of your unrealistic expectations. The digital marketing efforts do not mean instant results by any chance – and that is why you should be patient. We are sharing the most common timelapses for every digital marketing activity in Kent:

  • PPC (Pay-Per-Click) Campaign – 90 days
  • SEO – 90 to 180 days
  • Social Media – 30 days

Mistake #3 – Lack of Information

New software, analytics programs and data platforms are out every day – tailored to the needs of your digital marketing in Kent, or any other location you may be targeting. Making it easy for you to track and analyze insights, these programs also make you informed of every aspect of your budget and efforts. Without being informed and actively in search of the newest trends, you will fall below the line of successful digital marketing and eventually lose the credit you have hardly worked on getting.

In the end, if you are uncertain of the ways you could leverage successful digital marketing Kent, you always have the option of hiring a digital agency in Kent – as the best team of mentors to guide you in the full picture.

BBC iPlayer Abroad: Catch Your Favorite British TV Shows

If you are one of those TV addicts who has to travel a lot abroad, chances are that you’ve been missing out on your favorite British TV shows and feeling terrible about it. Imagine being out on an official trip, only to find your friends discussing the latest episode of Dr. Who and you having nothing to say about it. That is something which will make you feel terrible. But your days of worry are over. You can now use BBC iPlayer to catch up on your favourite British TV shows when you are out of the country.

So how does BBC iPlayer work?

The BBC iPlayer is basically an internet streaming catch-up TV and radio service for people who live in the UK. You can access the BBC iPlayer abroad using a wide range of devices, which includes your mobile phone, your tablet, your personal computer as well as any smart TV. And the best part of this service is that it is completely free of advertisements.

This amazing cross platform Flash video based streaming system was introduced in the year 2007. Through the years, it has gone through a lot of modifications, and has been now revamped to include shows from channels including ITV, ITV2, ITV3, ITV4, Channel 4, E4, More4, Film4, Channel 5, 5*, 5USA and S4C. All these awesome channels are unlocked on this device now, giving you a wide range of programs to choose from.

And like everything in today’s world, the fact that the BBC iPlayer can sync up with your mobile devices makes things even better. Now you can have access to your favorite entertainment whenever you want, and be connected to the world through its excellent news feature as well.

BBC iPlayer In a Sleek New Design

In 2014, this awesome device was further upgraded, and now has a swanky new interface with great features. The responsive new design keeps track of your favorite shows and makes it even easier for you to access them. The most exciting new feature of this device is the trial version of Ultra HD, which enable you to watch all the content in crystal clear picture, further enhancing your experience.

So whether you are watching a match between Chelsea and Manchester United or catching up on the news, you will be able to get the best viewing experience even when you are away from home.

IPTV Box: A Great Way to Access UK TV Abroad

Sitting in a cozy cottage in one of the atolls of the Maldives, the only thing you are missing is your favourite British TV program. If only you could watch it at this hour in this moonlit night with this crashing sound of the waves in the ocean falling in your ears, it would have been a perfect end to the beautiful evening you spent with your family on the beach.

No point regretting now. The next time you go abroad, make sure that you have an IPTV box with you.

This will enable you to watch nearly 100 channels of UK Television from any remote corner of the world.

A whole range of UK Television channels will be at the tip of your fingers. You would just require a broadband connection to watch your favorite channels like BBC, ITV, Sky TV, Sky Sports, and others. What if Arsenal is playing against Manchester United on the very day you have landed in Pattaya, Thailand? Naturally, you would not want to miss the action. Just plug in your IPTV box, order a can of beer and watch the game live on the television set in your hotel room!

Although, there are very many varieties of set top boxes available in the market today but the best ones are still MAG250 or MAG254. They come with remote control devices.

Nothing can beat MAG250/254

They are amazing light weight easy to carry devices. And they come with remote control system, which is very easy to operate. No complications there. Why we are recommending MAG250 or MAG254 is because they are compatible with almost all kinds of modern television sets. Plus, they give you very high quality sound and HD picture quality and support most modern audio and video formats, making the overall experience of TV viewing truly amazing and memorable.

MAG254 is only an improvised version of MAG250. Otherwise there is not much difference between the two. MAG254 has a better memory and has a slightly faster processor. Its remote also has more functions.

IPTV travels with you

The short form for Internet Protocol Television is IPTV. This entire system, which is heavily promoted by the telecommunication industry, operates on Internet Protocol for delivering television services.

IPTV currently has three kinds of services: Live Television, Time Shifted Television and Video-on-Demand.

Time Shifted Television is particularly amazing, as it provides you the facility of recording your favorite programmes so that you can watch them at the time of your convenience.

All three kinds of services come at very affordable prices. IPTV boxes are also easily available and reasonably priced. You just have to subscribe to the service, paying a nominal fee and the UKTV will be there where you are!

Office Cleaning London: Choosing the Right Contractor

Office cleaning is different from cleaning at home. The place needs to be kept spick and span everyday because there will be clients visiting the office every day. A clean and neat office gives an impression that things move systematically in the office, and therefore, giving an order to such a business would not be such a bad idea. The other benefit is that staff do not feel stressed or psychologically unmotivated in a clean office, where this is a distinct possibility in a dirty or cluttered environment.

Basically, office cleaning can be broadly divided into the following services:

  1. Floor cleaning, which includes mopping, polishing, and carpet cleaning.
  2. Cleaning walls, windows, doors, and ceilings.
  3. Cleaning of upholstery and settling things like magazines and emptying ashtrays etc.
  4. Staircases and lobby cleaning
  5. Cleaning the exteriors.
  6. Janitorial supplies replenishment.
  7. Clearing dustbins
  8. Comprehensive cleaning or spring cleaning which includes pulling out everything and spraying insecticides, pesticides, etc.

In addition to these cleaning services, there may be specific cleaning requirements that need to be included in the office cleaning jobs. Therefore, for any office cleaning job in London, it would be best to search for “Office Cleaning London”. For example, there is dangerous molds, fungus, mildew etc., that can surface in some parts of London and they need to be attended to. Termites are another problem that can arise seemingly out of nowhere, and damage a lot of things, not to mention office documents. To that extent, there is some overlapping of tasks of a pest control business and cleaning business.

Over the years, office cleaning jobs have become specialized jobs. Cleaning personnel undergo training so as to be well trained for their job. Cleaning tools and equipment has also gone through a lot changes in the past few years. Therefore, such training is necessary as well. New cleaning liquids and materials are now being used to clean offices, and these are environmentally friendly apart from being non-carcinogenic, where in the past, many cleaning products have been deemed hazardous and dangerous to health.

When an office manager or entrepreneur decides to hire a cleaning company in London, it is important to carry out an interview or be aware who is going to be entrusted with the office cleaning. Cleaning personnel should be known to the agency that sends them over. This is because unknown people can have a criminal record and that can be dangerous for the clients.

While keeping an office clean from dust and grime is necessary, such cleaning may not be needed every day. Offices in London can choose to give contracts for cleaning with varying frequencies of different types of cleaning. For example, cleaning the building’s exteriors may be done once a year, and janitorial supplies replenishment may be done every day, or on alternate days. Other cleaning jobs will be done once a week, or even monthly, depending upon the number of people using the office.

Reading Glasses: Who Needs Them & Why

The eyes are often one of the most neglected organs of our body, simply because it is easy to move closer or farther to what is being read. Many people think it is okay to simply strain their eye muscles a bit more by frowning to read what is before the eyes. There are also some people that do not even realize they are doing it until they are told by somebody else.

Vision problems such as myopia, astigmatism, and farsightedness are comparatively easy to identify because people experience headaches while trying to read something, or when they have problems in reading highway signs from a distance. But presbyopia is often dismissed as temporary blurring of vision. People get habituated to dismissing the problem because they can hold the document at a distance and still read it.

Ironically, many people in their 40s suffer from presbyopia, but not all of them have other visual problems. Reading glasses are therefore essential for such people. Some, however, may suffer with presbyopia even before turning 40.

In presbyopia the muscles that increase or decrease the shape of the lenses in the eyes are unable to adjust to the shape because of weakness in them due to age. Therefore, the eyes are unable to focus, and as a result of that, the vision is blurred. In contrast, it is the eyeball size that causes myopic blurring, though at times, an abnormality in the shape of the lens or cornea can also result in myopic vision. Farsightedness or hyperopia too is a result of a smaller retina.

If you suffer from headaches and experience difficulty in reading paperwork at the normal distance, these could be indications of presbyopia. Reading small print in particular is a big problem for people who suffer from this condition. The blurring in vision because of presbyopia can be eliminated by using an external lens that has no power, either for short sightedness or for far sightedness. For those who are farsighted or shortsighted, and simultaneously suffer from presbyopia, there are different types of lenses. One can use the lower part of eye glasses as reading glasses, and the upper part of the glasses as normal glasses. Therefore, these types of reading glasses are actually bifocal eyeglasses.

It is better to buy good quality reading glasses and start using them regularly for reading. Some of these reading glasses are made from good quality plastic polymer, so they are almost scratch proof and do not break easily either. Customized reading glasses, however, are likely to save the eyes more than these readymade reading glasses.

Reading glasses are different from computer glasses. Many people do not know the difference and treat computer glasses as reading glasses. Computer screens are at a reasonable distance from the eyes. Reading glasses are for reading documents or other material that is much closer than that. Possible defects in reading glasses could be scratches, waves etc., so it is necessary to check the glasses before paying for them. Even better is consulting any eye specialist, so as to get prescription reading glasses.

Benefits of Whey Protein for Lean Muscle Gain & Weight Loss

You’d love to have a well-toned body but you are not looking forward to the fatigue and exhaustion you would have to endure at the end of the day. If you are looking at a way to get started on a mildly punishing exercise routine, recover fast and show an increased level of energy afterwards, you’d do well to understand the needs of your body before you get started on whey protein shakes.

As an aspirant to a lean and fit body, you’ll have to undertake a demanding, if not strenuous workout routine to strengthen your body and add to the muscle mass. In between, when you are resting, the body recovers and the diet you take should help in strengthening your body and recover in time for the next intense burst of activity. If you feel tired or fatigued, it only means the body is not getting the protein shakes it needs.

The three major sources of nutrition required by your body are ingested in the form of proteins, carbohydrates and fat. It’s up to you to arrive at a diet which supplies all three in the optimum ratio. Proteins help in building muscles and maintaining the bone structure.

Protein powders offer you a tasty and easy way to meet your protein demands. Protein shakes are quickly absorbed and enhance your metabolism. Protein powders dissolved in whey protein shakes are quickly absorbed by the body and help in muscle building, while giving it the necessary energy and strength throughout the day.

The fat loss is accelerated because of your strenuous and demanding workout schedule, and is replaced by muscle build up. Whey protein shakes accelerate metabolism and help burn fat much faster.

Whey is an important by product of the cheese making process. It is a milk extract rich in protein content and available in powder form. Whey protein consists of whey concentrate, whey isolate and whey hydrolysate. The whey isolate is 90% proteins and is devoid of fats, cholesterol, lactose and carbohydrates.

Whey concentrate has lactose and fats in fewer quantities. Whey hydrolysate is that portion of the whey protein shake which is easily absorbed by the body and helps the body in making available the energy to recover fast and get into the workout mode again. It aids in the growth of muscles, as well as the repair of muscle and tissue and rapid recovery from fatigue.